Dawn A. Niemi

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Digital Marketing Specialist

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Join date: May 6, 2025

About

Dawn Niemi is a seasoned digital marketer and advertising specialist with over 10 years of industry experience. As a certified Business Fundamentals Coach, she focuses on helping promote, support, and scale small businesses by providing the same enterprise-level strategies she has used for the past five years at the agency level.

Dawn has managed high-level campaigns and large budgets across platforms like Meta, Google, Pinterest, and Spotify. Her expertise in Performance Marketing, specifically audience segmentation and creative testing, is now dedicated to ensuring small businesses have the tools they need to compete on a global stage.

When she's not optimizing campaigns or building community resources, Dawn is a dedicated single mother who raised three wonderful young men. Putting family first is at the heart of everything she does, a value that led her to navigate a few entrepreneurial ventures over the years.

Posts (9)

Mar 21, 2026 ∙ 3 min

Why Pinterest Ads for Small Business Growth are the 2026 Growth Engine.

In a world of perpetual doom-scrolling and passive consumption, Pinterest remains an outlier. It's a visual discovery engine where people aren't just looking for entertainment, they're looking for solutions, inspiration, and ideas. For entrepreneurs, leveraging Pinterest ads for small business growth is no longer a "nice-to-have", it's a strategic necessity. Are Pinterest ads worth running in 2026? YES! What is the Main Benefit of Pinterest Ads, and How Can It Grow Your Small Business? The...

Feb 22, 2026 ∙ 4 min

The Invisible Wall: Middle-Aged and Job Hunting in Canada's New Economy

If you are middle-aged and job hunting, you aren't just fighting a tough market; you're navigating a "perfect storm" of high interest rates, a cooling labour market, and a subtle but pervasive culture of ageism. However, 2026 is also revealing a surprising silver lining, the rise of the "Senior-Preneur".

Feb 16, 2026 ∙ 4 min

Why an Entrepreneurial Mindset for Business Growth is Your Secret to Success

Many business owners believe that scaling is strictly about marketing budgets or sales funnels. And yes, while those are very important tools, they are secondary to the most influential factor in any company: you. As a leader, your venture is an extension of your own energy. When you hit a ceiling in revenue, it's rarely because the market is over saturated. Usually, it's because you've reached the limit of YOUR current perspective. This is a normal experience in business; I refer to it as...